Under Armour : HOVR Summit Fat Tire Running Shoes Social Media Promo Motion Graphics
Client
Concept
2023
Role
Graphic Design
Motion Graphics
Photography
Videography
Tool
After Effects
Photoshop
Illustrator
Blender
Fujifilm X-H2s
Description
When life hands you lemons, you've got to make lemonade. I've been without any portfolio-worthy projects at work for a while now, so I decided to make my own. I had a brand new pair of Under Armour running shoes sitting unused since I purchased them a few months back. I took the necessary photos and videos and then got to work animating them in After Effects.
I saw this as a personal challenge—a test of my skills.
I pushed myself to handle everything, from art direction and design to motion graphics, photography, and videography. Handling everything on your own can be highly efficient, cutting down on unnecessary communication and revisions. I'm proud to have initiated and completed this project within just two weekends, totaling four days.
