Toyota : RCT TDR animatic

Client

Toyota

2023

Role

Motion Graphics

Tool

After Effects

Description

I had the opportunity to work on an animatic for the Local Specials section of Toyota.com. It was a challenging project with a tight deadline of just 2 weeks to complete before the presentation. The entire design process was done in Figma, but unfortunately, there was no straightforward way to import the Figma files directly into Adobe After Effects. So, I had to reconstruct everything from scratch, using a guide JPEG as a reference.

Process


IBM Corporate Social Responsibility
Sharing the social impact initiatives that IBM is involved in globally.

Working on the animatic for Toyota.com was both thrilling and challenging.

Given the high-profile client, Toyota, and the significance of the animatic representing a section on their website, I felt a strong sense of responsibility to deliver the best possible quality. The task was to strike the right balance between clean and sophisticated motion design.

With just about three weeks on my hands, I took on the challenge of creating "Vote" from scratch. From giving life to the 2D characters to adding those finishing touches with sound design, it was a whirlwind journey. I started by sketching out the storyboards, and then I dived into exploring various character designs using Adobe Illustrator. Organizing every shape on separate layers was key to making the magic happen in Adobe After Effects. Some scenes needed some good old-fashioned frame-by-frame animation, like that one where the main character checks himself out in the mirror.

Animation Highlights