I worked on a concept project imagining what a big milestone event could look like when Tesla hits 2 million Cybertruck sales. The idea was an outdoor celebration in California - something like a Cars & Coffee meet - where owners bring their trucks, show off their mods, and connect with the community. It’s also a chance for aftermarket brands to debut new products and for fans to grab exclusive merch and swag. I handled the creative direction across the board, from Instagram carousel posts and animated content to event website and email design, plus swag ideas that tie everything together. This project let me combine my love for storytelling and design into a fun, cohesive campaign that celebrates the bold and creative spirit of the Cybertruck world.