Client
MüLSO Coffee Co.
2024
Role
Art Direction
Graphic Design
3D
Tool
Photoshop
Illustrator
Blender
Description
I had the wonderful opportunity to contribute to the creation of a new coffee brand, Mülso Outdoor Coffee Co. I played a significant role in shaping the brand identity right from its inception, including tasks such as choosing the brand name and defining the overall art direction for the brand identity.
In envisioning the future of Mülso, the aspiration extends beyond merely being a coffee brand.
MüLSO aspires to cultivate an adventurous lifestyle, embracing the untamed energy of the water buffalo. Beyond beverages, MüLSO plans to expand into camping gear and outdoor apparel, inspiring a community of outdoor enthusiasts to embrace discovery and the thrill of the outdoors.
