For the KAPSUL lip balm project, I played an integral role from the initial concept to the final design. Inspired by the idea of capsules, I developed the brand name "KAPSUL," which perfectly aligns with our product's unique pill-shaped design. This distinctive shape not only stands out on the shelf but also offers ergonomic benefits, making it easy to hold and apply. The packaging features a pastel pink rubber cap that complements the luscious berry flavor, along with a subtle white and gray terrazzo pattern on the body, adding a modern and sophisticated touch.