Toyota 4Runner: Promo CGI

Client

Concept

2024

Role

Art Direction

3D lighting, shading,

rigging, environment,

compositing

Tool

Photoshop

Blender


Description

For my latest CGI project, I created promotional images for the all-new 2025 Toyota 4Runner, capturing the essence of adventure and ruggedness. To resonate with the target audience's love for the outdoors, I chose a Pacific Northwest forest setting, emphasizing the vehicle's capability in nature. By focusing on just five hero images, I was able to ensure exceptional quality and intricate details, highlighting the 4Runner's design and features in a breathtaking environment.


Since this is a personal project, I set the art direction independently and didn't need to wait for feedback on revisions. That helped me to complete the project from concept to final result in just 6 days, and I'm very proud of the quality I've achieved within such a short period.