Toyota Land Cruiser: Promo CGI

Client

Concept

2024

Role

Art Direction

3D lighting, shading,

rigging, environment,

compositing

Tool

Photoshop

Blender


Description

For my personal CGI project, I created a series of promotional images for the brand new Toyota Land Cruiser 2024. As a car enthusiast with a background in photography, I wanted to challenge myself by bringing a vehicle to life in a 3D world. This was my very first attempt at producing a full-CGI car promo, and I am thrilled with the results. The experience has been incredibly enjoyable and rewarding.


Full disclosure, the 3D model of the vehicle was purchased online for $10 USD. Another challenge was to make it photorealistic using this relatively inexpensive model instead of the detailed official 3D model from the manufacturer, as is usually done.