Land Rover Defender : Print Ad Campaign Concept
Client
Concept
2022
Role
Photography
Retouching
Art Direction
Description
I love the Land Rover Defender. Unable to afford one in real life, I collect die-cast models instead. Curious to see if I could photograph and retouch them to resemble the real thing, I decided to create a print ad campaign concept featuring my toy models.
Because toy models are smaller, achieving smooth lighting on their materials was more challenging compared to real ones.
I overcame these challenges through retouching, doing my best to seamlessly blend the toy models into their environment and make them appear as authentic as possible.
